INSIDE STORY Marketing strategy consultants IMAGE

We must leave everything behind. Preconceptions. Traditional thinking about brands and market research. The corporate field of vision. Our expectations.

This is the new competitive environment.

Welcome to INSIDE STORY, an Australian-owned research and insights consultancy that is transforming business thinking. We are experts in marketing strategy and maximising organisational performance through deep understanding of people.

We specialise in brand innovation, communications efficiency and other factors that are key to creating competitive advantage. More >>

We are outcomes focused, disciplined and practical. We bring science, strategy and creativity - as well as a deep research capability - to transform thinking.

We believe in the power of storytelling to bring about profound changes within companies and organisations. We use metaphor to convert information into insight. We create memorable and client-transforming experiences that go beyond conventional research presentations and workshops.

If you’re looking for strategic solutions that can improve competitive performance in the most fundamental way, then you need to look below the surface. You need the INSIDE STORY.

 

Positioning Strategy presentation to FMCG Summit 2011 - 12 September 2011

Nestlé backs Neuro ad testing - AdNews, 14 April 2011

What clients are saying about us

Video: The power of Brand Storytelling with INSIDE STORY's CEO

 

INSIDE STORY events >>

  • FMCG Summit 2011: "Positioning strategies: Tips for creatively out-positioning the competition" presented by Liane Ringham; Luna Park, Sydney; 12 September 2011
  • The New MR (Global online virtual event looking at the impact and potential of neuroscience and biometrics on market research) "Refining Ads with Both Precision and Clarity – a head to head comparison of qual research and EEG". Presenters: Liane Ringham, Sara Vickers, Liz Walker from INSIDE STORY with Kasia Witon-Wanstall of Nestlé. 15 April 2011
  • INSIDE NEUROMARKETING - Interactive workshop, live case studies and hands-on experience of INSIDE STORY's new neuromarketing technologies: retinal response and EEG. Sydney Opera House Boardroom. September 21, 2010
  • The National HR Solutions/Strategies Summit May 2010 - Employee Engagement
  • Corporate Storytelling for Effective Engagement Corporate storytelling is an effective engagement strategy that helps business leaders engage employees in strategy, vision, values and change. Stories can help people learn, absorb, remember, Stories motivate, persuade, inform and inspire. They can demonstrate what success looks like, painting a clear picture of how the organization might need to change the way it does things. This session reviews this important engagement tool and how developing a storytelling culture can improve attitude, behavior and performance; drawing on examples from financial services and liquor marketing.
    • Why storytelling?
    • How storytelling can impact the way employees think
    • Using employee storytelling to benefit the business
    • Creative tools and framework for storytelling
    • Spreading the story and speaking with a unified voice
  • Brand Storytelling event with research buyers. At INSIDE STORY. October 2009
  • Brand Storytelling event with marketing leaders. At INSIDE STORY. August 2009
  • Australian Market and Social Research Society Conference 2009. ‘Tourism Australia Wellbeing Casestudy using METAPHORSTORY© Insight Technique’. Sydney. September 2008
  • Neuromarketing event. At INSIDE STORY. October 2008
  • Australian Market and Social Research Society Conference 2008. ‘Squeezing to fit: Confessions of a conjoint contortionist’. Melbourne. September 2008
  • Seventh Annual Conference on Researching and Applying Metaphor (RaAM7). ‘Somatic metaphors and somatic identity in Marketing’. Caceres, Spain. May 2008
  • Industry training and seminar on emotional interviewing and metaphor analysis. AMSRS Summer School. Coffs Harbour. February 2008
  • Australian Market and Social Research Society Conference 2007. ‘Optimising the retail environment’. Sydney. October 2007
  • IQPC workshop. ‘How to engage shoppers in the store to make them yours’. Sydney. February 2008
  • IQPC wellbeing workshop. Over 50s market. Sydney. September 2007
  • IPQC workshop. ‘How to make the most of the worldwide wellbeing trend’. Sydney. May 2007
  • IQPC Training’s Global Series in Asia. ‘Innovative Asian Youth Marketing Strategies: Ground breaking marketing techniques to decipher and connect with today’s youth’. 2 day training course. Singapore. May 2006.
  • Insights Conference 2006. ‘How the latest developments in neuroscience are transforming research here and overseas. IQPC Sydney. April 2006
 

 

 

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Our approaches & techniques
Client testimonials

"There are a lot of approaches that capture more rational and considered responses but we wanted to understand the emotional impact of the adv - how it touches hearts and minds and how it will affect future purchase behaviour. We found the approach easy to understand, and as a result, the findings were very helpful and actionable... We feel we produced an outstanding adv and INSIDE STORY’s approach has been integral."

Kasia Witon-Wanstall
Insights and Planning Manager
Nestle Australia Ltd


"I appreciate the extra yards that you and all the INSIDE STORY staff have gone to over our relationship - you're all very good.  This has made it easy for me to dismiss other agencies in your favour - no need for favouritism here - you are just better."

Lachlan Austin
Market Research Manager,
MBF and Australian Business Limited.


"Too often we see marketeers simply accept market research to be gospel and tear off in different directions only to come up empty handed. With INSIDE STORY this does not happen because the value add they deliver is a gentle hand on your shoulder that gives you the deeper understanding of the outcome."

Ian Clark
Marketer
One of Australia largest service organisations


"The fresh eyes of the INSIDE STORY team came up with some new angles for us to consider based on client feedback. We found this very helpful in adjusting our view in some of the ways we portray our business practices at the sales stage. It was insight we had not seen before and is invaluable in reshaping our thought processes to more accurately meet our clients’ needs."

Roslyn A. McLeod OAM
Managing Director,
Tour Hosts.


"Using the metaphor technique, INSIDE STORY are able to extract this rich emotional context from consumers, and then relate it to marketing professionals in a  stimulating and thought provoking manner. A truly valuable exercise that forces you to re-evaluate your brand positioning and  brand relevance."

Jason Kent
Marketing Manager,
MASTERFOODS.


"I have worked with the team at INSIDE STORY for many years across many projects. INSIDE STORY has built a unique team who are not only research experts but confident, credible business consultants and critical thinkers. They engage stakeholders strategically throughout the project, sell ideas for change and have the rare ability to toggle between the 'big picture' and important details."

Megan McCarthy
Director,
Research Advisory Centre


"INSIDE STORY’s highly professional approach to planning and carrying out a multi-stage user research program for the Seniors portal provided a strong foundation for the design of a highly interactive site which is easy to use and understand, and which gives visitors compelling reasons to return... The brevity and insight of  INSIDE STORY’s reports were particularly useful"

Stephen Hall
SMS Management & Technology


"We contracted INSIDE STORY to undertake a comprehensive study of  the views of the AFGC members and other stakeholders. All the people at INSIDE STORY were very capable and professional in all our dealings with them. They were able to successfully communicate some challenging or thought provoking perspectives for our board to consider as part of our strategic planning process."

Dick Wells
Chief Executive,
Australian Food and Grocery Council.


"Market research is no longer a simple report with INSIDE STORY it becomes a deep understanding that allows you to informed business decisions based on valid indications of trends and social behaviour. I’m happy to say I have been a student of INSIDE STORY."

Ian Clark
Marketer
One of Australia largest service organisations