About us

As tomorrow’s economy takes form, individuals, organisations, brands and governments face a period of dramatic and unprecedented change.  It will be a fast and wild ride.

We started in 1988 in Sydney as Sutherland Smith. Nine years later, we became Sutherland Smith Ringham.

In 2000 we rebranded to INSIDE STORY Knowledge Management, signifying a shift from traditional market research to investigations that create deeper levels of insight.

We customise research and knowledge management solutions.

We incorporate qualitative, quantitative, primary and secondary research and consulting.

We integrate all methodologies including groups, depths, ethnographic, online surveys, face to face, telephone and panels.

We are wholly Australian owned and independent. We focus on your outcomes.