Business Solutions

Segmentation

Our combined strength in qual and quant methods helps clients obtain a holistic understanding of segmentation opportunities.

We have specialist qualitative expertise in laddering and motivational research techniques. And we can identify higher-end values linked to functional attributes, benefits and consequences.
 
We are the team behind some of the most innovative research in this area. (Click here for details.)

In the quantitative sector, we have an extensive menu of segmentation tools based on such factors as best/worst scaling.

For more information visit: www.marketingsomatics.com/somatic_identity.html Can somatic identity influence pack choice?

 

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