Business Solutions
Market segmentation
Our combined strength in qual and quant methods helps clients obtain an holistic understanding of values-based market segmentation opportunities.
We have specialist qualitative expertise in laddering and motivational research techniques. And we can identify higher-end values linked to functional attributes, benefits and consequences.
We are the team behind some of the most innovative research in marketing segmentation. (Click here for details.)
In the quantitative sector, we have an extensive menu of segmentation tools based on such factors as best/worst scaling.
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