Business Solutions

Strategic qual using METAPHORSTORY©

The ability to uncover normally hidden consumer emotions, viewpoints and patterns of behavior adds significantly to any consumer research and strategy.

METAPHORSTORY©
brochure

Our METAPHORSTORY© technique utilises linguistic, visual and somatic metaphors to elicit deep feelings and attitudes about the way target audiences relate to your issues and products.

Client testimonial

"Using the metaphor technique, INSIDE STORY are able to extract this rich emotional context from consumers, and then relate it to marketing professionals in a stimulating and thought provoking manner. A truly valuable exercise that forces you to re-evaluate your brand positioning and brand relevance."

Jason Kent
Marketing Manager,
MASTERFOODS.

For more information visit www.marketingsomatics.com

 

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