The Neuro Lab^©

How do you know if your target market finds your communications engaging?

Unless you're measuring engagement and emotions, you're not getting the full story.

 

Now you can see your communications activities through the eyes of your customers with the latest in neuroscience and neuromarketing approaches.

 

The Neuro Lab^© provides direct access to the emotional, holistic part of the brain where decisions and behaviour originate.

We provide a suite of technologies including EEG and retinal response.

Our retinal response technology goes beyond eye tracking to tap directly into emotional activation through pupil dilation and blink rate.

These technologies are combined with qualitative research techniques such as metaphor elicitation and are conducted by our highly experienced communications researchers.

This gives you:

• The robustness and certainty of numbers
• A deeper understanding of what works and why
• Relevant associations, the meaning of key elements and the overall communication
• Key takeouts about the brand and positioning

The Neuro Lab^© is not about winners and losers, or about killing off creative. The synergy created by combining these technologies and techniques leads to clear and precise direction for refining your communications.

The Neuro Lab^© is cost-effective and ideal for through the line campaigns:

• Catalogues
• Magazines
• Newspapers
• TV
• Posters and outdoor media
• Web/online

 

Nestlé backs Neuro ad testing - AdNews, 14 April 2011

Neuro Lab brochure - Retinal Response

Neuro Lab brochure - EEG Measurement

Brands take new approach to research

 

You can also stay on top of the latest developments in neuro market research and its growing role in advertising and communications by checking out our blog:

Blog: The Neuro Lab^©

 

 

 

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