Business Solutions

Pre/post communications testing –
INSIDECOMMUNICATIONS©

Communications effectiveness rests in emotional connection. People want to be reached as individuals, rather than part of a mass audience.

Does your approach reflect this?

We believe off the shelf communications strategies – and  traditional research pretests – are no longer effective.

To be successful in the new communications environment requires customisation.

You need to understand what emotional and psychological mechanisms are working for you.

We operate at the boundaries of what is considered to be ‘accepted practice’ because our experience and research show that this is where competitive advantage lies.

We are experts at non-verbal and verbal elicitation of emotional responses. This, we believe, leads to best practice communications insights.

We have developed a wide range of metrics and projective techniques that demonstrate to our clients what is triggering an emotional response. When emotional blocks occur, we provide informed, independent and rational guidance on potential solutions.

We explore the sensory dynamics of communication to provide a deeper understanding of how it works and how to optimise the creative product to deliver truly emotional branding.

We thrive in client partnerships that operate in new areas,  that break with convention.

We know that avant garde thinking is vital to effective branding, and in making connections at a deeply emotional level.

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