The INSIDE STORY, an Australian-owned research and insights consultancy that is transforming business thinking

Business Solutions

Communications strategy development

Increasingly, new and different media are offering new opportunities to reach and impact a wide range of audiences in new ways.  

Our insights processes are based on the latest developments in neuroscience. These enable marketers to connect at deeper, more emotional levels using, for example, the METAPHORSTORY© Insight Technique.

Some of our innovative research techniques can be viewed at http://www.marketingsomatics.com/

Related approaches & techniques:

Sea as a metaphor >>

Marketing Somatics logoThe wave metaphor is a powerful somatic metaphor that expresses the inbuilt desire of business people for forward movement. For more about the Rolling Wave metaphor that underlies this site – see www.marketingsomatics.com.

INSIDE STORY originated Marketing Somatics which is a way of connecting marketers to their consumers through somatic metaphors. Somatic metaphors relate to bodily experience. They contain clues that help understand people's emotions as well as predispositions to like and dislike ads, packs and brands

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