Business Solutions

Choice and diffusion modeling

Advances in modeling of choice allows for decisions about product configurations and pricing at prototype stages, or even prior to these.

When combined with an effectively designed product trial, the success rate of new products can be greatly improved.

The INSIDE STORY’s marketing science team uses best practice modeling techniques including best/worst analysis and diffusion modeling.

This optimises your new product success. Simple-to-use management decision support tools are provided to explore your business cases.